Privacy Policy
Last updated: 28th October 2026
At ShaftGuard, we take your privacy seriously.
We believe looking after your personal information should be straightforward.
This policy explains what information we collect, how we use it, where we keep it and what rights you have.
No unnecessary complications. Just the details you need.
Who we are
ShaftGuard Golf Ltd is a British company based in West Yorkshire, specialising in golf club shaft protection.
For the purposes of UK data protection law, ShaftGuard Golf Ltd is the data controller responsible for the personal information described in this policy.
If you have any questions about how we handle your information, you can contact us at:
Email: support@shaftguardgolf.com
Registered address: ShaftGuard Golf Ltd, West Yorkshire, WF11 0HT.
Company registration number: [Insert company number]
What information we collect
The information we collect depends on how you use our website.
When you visit our website
We may collect technical and usage information, including:
Pages visited and interactions with our website.
Device type, browser and operating system.
General location information.
Website performance and visitor statistics.
When you register your warranty
We collect the information needed to register and manage your ShaftGuard warranty, which may include:
Your name and contact details.
Your postal address.
Product type, finish and serial number.
Purchase date and place of purchase.
Details of the golf club being registered.
When you make a trade enquiry
We may collect:
Your name and business details.
Your email address and telephone number.
Information about your enquiry.
Any additional details you choose to provide.
When you choose to receive marketing
We may record your marketing preferences, including whether you've agreed to receive product news, updates and promotional offers.
How we use your information
We use the information you provide to:
Register and manage your ShaftGuard warranty.
Respond to questions and provide customer support.
Process and respond to trade enquiries.
Contact you about your registration or enquiry.
Maintain and improve our website.
Understand how visitors interact with our website.
Send product news, updates and promotional communications where permitted by law.
Meet our legal and regulatory obligations.
We only use your information for legitimate business purposes and in accordance with applicable data protection law.
Our legal basis for using your information
Under UK data protection law, we must have a lawful reason for processing personal information.
Depending on the circumstances, we rely on:
Contract: When we need your information to register or manage a warranty or provide a service you've requested.
Legitimate interests: When we need to respond to trade enquiries, maintain business records, improve our services or operate our website, provided those interests don't override your rights.
Consent: When you've chosen to receive marketing communications or where consent is otherwise required.
Legal obligations: When we're required to retain or disclose information to comply with the law.
Where we rely on consent, you can withdraw it at any time.
Website hosting and analytics
Our website is built and hosted using Framer.
We use Framer's built-in analytics to understand how visitors use our website, including which pages are viewed and how people navigate the site.
This helps us understand what's working and where we can improve.
Our website does not use cookies for analytics or advertising.
Certain technical information may still be processed by our website hosting provider to operate the site, maintain security and provide analytics.
We don't use website analytics to identify individual visitors.
Warranty registrations
When you register your ShaftGuard warranty, the information you submit is sent to our team by email.
We keep the relevant details on file so we can:
Confirm and manage your warranty registration.
Check product and purchase information.
Respond to warranty-related questions.
Provide support throughout your warranty period.
Maintain records of registrations and warranty claims.
Your warranty registration details may be retained for the duration of your warranty and for a further period where reasonably necessary to manage claims, resolve disputes or meet legal obligations.
Registering your warranty doesn't automatically sign you up for marketing.
Trade enquiries
When you submit a trade enquiry, your details are sent to the ShaftGuard team by email.
We keep this information so we can respond to your enquiry, discuss potential trade opportunities and maintain relevant business correspondence.
We may contact you about the enquiry you've submitted and any ongoing trade relationship.
Where we're legally permitted to do so, we may also contact business representatives with relevant trade information and product updates.
You can ask us to stop sending marketing communications at any time.
Marketing communications
From time to time, we may share ShaftGuard product news, new finishes, offers and other promotional information.
We'll only send electronic marketing where you've given consent or where we're otherwise legally permitted to do so.
You can choose whether to receive marketing when submitting a warranty registration or trade enquiry.
Choosing not to receive marketing won't affect your warranty registration or our ability to respond to your enquiry.
If you've subscribed, you can unsubscribe at any time using the instructions provided in our marketing emails or by contacting:
We may still contact you about important matters relating to your warranty or an enquiry you've made.
How we store and protect your information
Information submitted through our warranty and trade enquiry forms is sent to our business email account.
We retain relevant records to manage registrations, respond to enquiries and provide ongoing support.
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Access is limited to authorised team members and relevant service providers who need the information for legitimate business purposes.
We may use trusted third-party services to support website hosting, form processing, email communications and business operations.
Where these providers process personal information on our behalf, we take appropriate steps to ensure that suitable data protection arrangements are in place.
We don't sell your personal information.
How long we keep your information
We only keep personal information for as long as reasonably necessary.
How long we retain information depends on why it was collected.
Warranty information: For the warranty period and any additional time required for claims, legal obligations or record-keeping.
Trade enquiries: For as long as necessary to respond to the enquiry, manage a business relationship or retain appropriate business records.
Marketing information: Until you unsubscribe or we no longer have a lawful reason to retain it. We may keep a minimal suppression record to respect your opt-out.
Website analytics: In accordance with the retention settings of the analytics service we use.
When information is no longer required, we take appropriate steps to securely delete or anonymise it.
Sharing your information
We may share relevant personal information with trusted service providers who help us operate our website and business.
These may include providers responsible for:
Website hosting and analytics.
Form submission processing.
Business email services.
Email marketing and communications.
Technical support and website maintenance.
We may also disclose information where required by law or to establish, exercise or defend legal claims.
We don't sell your personal information or share it with third parties for their independent marketing purposes.
International data transfers
Some of the service providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that it is protected in accordance with UK data protection law.
This may include relying on recognised adequacy regulations or appropriate contractual safeguards.
Your data protection rights
Under UK data protection law, you have rights over your personal information.
Depending on the circumstances, these include the right to:
Access: Ask for a copy of the personal information we hold about you.
Correction: Ask us to correct information that's inaccurate or incomplete.
Deletion: Ask us to delete your information where applicable.
Restriction: Ask us to limit how your information is used in certain circumstances.
Objection: Object to certain types of processing, including direct marketing.
Data portability: Request a copy of certain information in a transferable format.
Withdraw consent: Change your mind where we've relied on your consent.
These rights aren't absolute, and some requests may be subject to legal exceptions.
To exercise your rights, email support@shaftguardgolf.com.
We'll respond in accordance with applicable data protection law.
You also have the right to raise a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO).
You can find more information at www.ico.org.co.uk
Links to other websites
Our website may contain links to third-party websites, including social media platforms, retailers and other external services.
We're not responsible for the privacy practices of those websites.
We recommend checking their privacy policies before providing any personal information.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our website, services or legal requirements.
Any updates will be published on this page, along with the date of the latest revision.
Get in touch
Have a question about your information or how we use it?
Get in touch.
ShaftGuard Golf Ltd
Email: support@shaftguardgolf.com
Website: shaftguardgolf.com
Address: ShaftGuard Golf Ltd, West Yorkshire, WF11 0HT.
We'll help you get it sorted.